Video is, hands down, the most powerful and lasting form of marketing available to us today. There are hundreds of reasons why you NEED to be doing videos.
When making a video,you want to focus on the AIDA Video Formula. I have been teaching to my various students over the last couple of years. I recommend you memorize this formula. I learned it from Joe Vitale and I can tell you that it works.
AIDA means Attention, Interest, Desire and Action.
You only have a few seconds to grab the Attention of someone who has just clicked on your video. For that matter, you had to grab their attention just to get them to click on your video in the first place. And there is even somewhat of an art to that also.
Enjoy!
