The majority of your work as an internet marketer involves conversation. Conversation is the catalyst of your business because it is where you begin your relationships with future team members and business partners. But in order to have successful outcome to every conversation you must ask yourself a few questions first…

~ What is your purpose for the conversation?

You want to determine what you want to accomplish within the conversation. What is your ideal outcome? Also, be sure to enter the conversation with a supportive purpose.

~ Are you making assumptions about the prospects intentions?

In the network marketing industry you may encounter people that seem like they are going to take action but don’t and people who seem laid back but are your best producers. It is hard to read a lot of people so it is best not to make any assumptions on what people will do.

~ What is your attitude towards the conversation influencing your perception of it?

The attitude you take towards the outcome of each conversation will affect the outcome that you get. So if you believe that whatever happens something good will come from it then that will like be the case.

~ Who are your customers?

You have probably heard this a thousand times but you must know your niche market. Trying to have a conversation with a sheep herder about mechanics won’t get anything accomplished. You want to know their needs and fears so that you are able to provide them a solution to those issues.

~ Are you contributing to the problem or the solution?

In any conversation you want to contribute to the solution. You want to make it easier for the customer to achieve their goals.

FYI, if your solution is a business opportunity then you won’t have many customers coming back for help. Most people view another opportunity as part of the problem. Most people are already struggling in a business opportunity and they don’t want to have to spend more money to continue to struggle. If you give solutions then they will view you way more valuable than the current person they are working with and eventually move to your team.

After you determine your purpose of conversations you will not have to worry about it ever again.

4 Steps For Every Conversation

A lot of internet marketers become very nervous when having conversations with potential customers (especially over the phone) but it can be a fun relaxing experience.

When starting a conversation it is important to be confident in what you are saying. If you are nervous and scared the prospect will perceive it as you don’t know what you are talking about. So before starting any conversation you want to breathe and put your self in a calm centered state. Also, take notice of when you become off-center so that you can get back to that calm place if needed. With you being in a calm centered place your prospects will also be calm and more comfortable talking with you.

Now centering is not a step, it is where you should be when you take your steps.

Step 1 – Inquiry

Create an attitude of discovery and curiosity. Try to learn as much as possible about your prospects point of view. What do they really want? What are they not saying?

It is important to let the prospect talk uninterrupted. Don’t take anything personally…they are not frustrated with you but instead with their situation and lies that they have been told. In this step your job is to listen and learn as much as possible.

Step 2 – Acknowledgement

This step is where you will start to develop their trust. This is where you will acknowledge what they have said and let them know that you understand what they are saying. To clarify, explain to them how you interpreted what they are looking for. Guess at their hopes and honor their position. You don’t to agree with what they said but respect their opinions.

Step 3 – Advocacy

When you feel like they have expressed all of their concerns then it is your turn to respond. In this step you want to clarify your position without minimizing theirs. Basically, let them know who you are and what you do (briefly) and then go into solutions you have for their problems.

Step 4 – Problem Solving

This is when you began to provide solutions. You may need to continue to inquiry to see what is best for your prospect. Brainstorm with them ask them, make them feel involved. Uplift and show them that you are confident and willing to help them achieve their goals.

Now you are ready to getting started in some great conversations. Practice the steps that I have outlined here and you will be well on your way to creating long lasting relationships and business partners. Just remember, the art of conversation is like any art of talent…the more you practice the more skill you have and the easier it is.

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