Video is, hands down, the most powerful and lasting form of marketing available to us today. There are hundreds of reasons why you NEED to be doing videos.
When making a video,you want to focus on the AIDA Video Formula. I have been teaching to my various students over the last couple of years. I recommend you memorize this formula. I learned it from Joe Vitale and I can tell you that it works.
AIDA means Attention, Interest, Desire and Action.
You only have a few seconds to grab the Attention of someone who has just clicked on your video. For that matter, you had to grab their attention just to get them to click on your video in the first place. And there is even somewhat of an art to that also.
So, there are several ways to grab someone’s attention when they first click on your video. I have a favorite and it has worked for me time and again. I will include it below. I am sure you can think of some additional ones. Feel free to list them in the comments below:
How To Grab Your Viewers ATTENTION
Ask your viewer questions that are relevant to the market where you anticipate your video being seen. For example, if you are doing a recruiting video that you anticipate sending to people who inquire about your business then you want to make sure that you speak directly to what a prospect is thinking as they are researching a business. You might say something like “I want to ask you 2 really important questions before I tell you why I made this video. First, why do you want to start a home based business…what are your top 5 reasons? And second, are you confident that you have the tools to succeed or will you need help from someone who is already doing what you want to do?” Those questions set up what could be a very powerful video that tells YOUR STORY. So you get their attention with something that gets their minds going in the direction you want them to go in. You cannot waste too much time. That leads me to…
How To Keep Their INTEREST
Once you have their attention you will need to use compelling and useful content to hold their interest as you move them towards coming to the obvious conclusion that they want to join you or buy from you. Again, there are no limits to how you do this. Some people tell stories. I personally like to use personal examples and incorporate a lot of My Story Marketing into my videos.
Do They DESIRE or want to be a part of your business
The idea of a video is to have your viewer DO something. For that to happen, they must have a DESIRE to own what you are promoting or do what you wish them to do. We call this knowing your “outcome”. An outcome is what you expect from the video in terms of action from the viewer.
***YOU MUST THINK THROUGH YOUR OUTCOME AND YOUR TARGET AUDIENCE PRIOR TO STARTING YOUR VIDEO***
We have seen some great people make the mistake of not focusing in on who their target viewer is and what they want that target viewer to do upon viewing. But before you turn on the camera, you should take a few minutes to figure this out. Your videos will be better and easier to make as a result of knowing these two key things. Again, know your target viewer (inside and out) and know what your desired outcome is.
Let me give you an example of what I am talking about. In the video below Danny knew that his target viewer was going to be people who were in an MLM called Reliv and that it would make it to the top page of Google for that keyword.
http://www.youtube.com/watch?v=F6brS-HpOWo
The title of the video is “Reliv Forbidden Training”. That grabs ATTENTION.
Notice the way he intentionally say things that would make a Reliv rep have to keep on viewing. And he puts in a lot of authentic My Story Marketing while keeping them on edge so that I can keep their INTEREST.
And it is through the process of telling his story that he starts telling what is possible when marketing a business using the web…that is creating DESIRE. And, of course, he wants them to take the ACTION of going to my website and or calling him.
He told me that this video has made him a lot of money (Over $5,000 so far) and I am sure it will continue to do so for a very long time.
Imagine if you could put out 10 videos that performed like that every month! And because he made the video for his target audience, 90% of the views have come from Google Search.
Remember the formula AIDA, when making your videos.
Dedicated To Your Success,
Tasha Palmer
615.713.1731
Skype: Tasha_Palmer
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